Question 1

What is P.L.S. (Pure Life Simply)?

Accepted Answer

P.L.S. is a curated clean-living marketplace featuring verified independent, founder-led brands. Every brand passes a 3-Check Audit on ingredients (no PFAS, no heavy-metal contamination, no categorical-failure ingredients), ownership (no VC, no PE, no corporate parent), and transparency (full ingredient disclosure, named sourcing, lab data on request). Membership is free.

Question 2

How does P.L.S. verify that brands are independent?

Accepted Answer

Every brand passes the 3-Check Audit. Check 1 is ingredients — no PFAS, no heavy metals added in manufacturing, no categorical-failure ingredients (seed oils, synthetic fragrance, undisclosed flavors). Check 2 is ownership — independent, no VC, no PE, no corporate parent, no IPO. Check 3 is transparency — the brand publishes ingredients, sourcing, production method, and lab data on request. If a brand fails any check after launch, it is removed and added to the Sellout Ledger.

Question 3

Is P.L.S. membership free?

Accepted Answer

Yes. P.L.S. membership is completely free. Members get early alerts when new founder-led brands clear the 3-Check Audit, when an existing brand changes hands and gets removed, and member discount codes as they go live across the 331 vetted brands in 208 categories.

Question 4

What happens when a P.L.S. brand sells to a corporation?

Accepted Answer

It gets removed immediately and added to the P.L.S. Sellout Ledger. No exceptions, no grace period. This has already happened with brands like Primal Kitchen (Kraft Heinz), Simple Mills (Flowers Foods), and Chomps (Stride Consumer Partners).

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